GladFox. La Cía. Group
  • we make BIG concepts
  • we make GREAT concepts
  • we make SMART concepts
  • we make FULL concepts
  • we make TOP concepts
  • we make BOLD concepts
GladFox sales experience retail

Space Oriented Creative Branding

Retail, commerce… are in a moment of unprecedented changes.
Branding needs to evolve and become a tangible experience.
Brands need to sell in new formats, places and environments.
We cannot think of branding without ROI.

PEPE TORQUEMADA. CEO LA CIA GROUP

CEO LETTER

Pablo Picasso said: "Inspiration exists, but it has to find us working."

We have been working developing brands and packaging for FMCG companies for over 15 years. Clients like Nestle, Coca Cola, Bimbo, Philips, Sony… have showed us, demanded from us and supported us through out this years.

The market has inspired us. The shopper needed unique sales experiences they could remember and were recurrent. Brands needed to take a step ahead and talk to their customers. Retailers needed to differentiate from each other and create profitable and extraordinary sale spaces.

This is the reason GLADFOX exists. There is a need of knowledge and talent and an offer did not exist, no one was giving a complete solution.

GladFox: Estructura

STRUCTURE

1.600 m2 devoted to effort, talent and creativity with a multicultural team made up of professionals from more than 12 countries whose multidisciplinary skills help in the creation of new business models and sales spaces design.

LA CÍA. GROUP = GLADFOX SALES EXPERIENCE RETAIL + LA CÍA. BRANDING & PACKAGING

THE GROUP

LA CÍA. GROUP = GLADFOX Sales Experience RETAIL + LA CÍA. Branding & Packaging.

Branding does not start in brand creation and end up in the product, branding is a lot more than that.

The shopping experience needs to be global and unique. Everything will transmit one same spirit; there will be no cracks or weaknesses.

Two teams working together that are capable of creating unique and relevant concepts.

Two projects, La Cia. and GladFox with one same purpose: increase our client´s revenue.

Branding as an expression of a business model for products and services that need to transmit unique concepts.