For every business, brand, project an appropriate (adhoc) working discipline and methodology needs to be applied.
WE GET INTO OUR CLIENTS SHOE
To discover is the essence every brand has, the knowledge of what their customers like and do not like…
To discover we first need to observe and analyse in a different manner > Act as if we were customers taking part in what is happening: understanding
SEEK & FIND
In this phase, once the soul of the project has been discovered we seek for the needs & opportunities to find the answer to each challenge.
Seek > Challenges and opportunities
Find > Practical, original, smart, affordable and proper solutions
At this stage things are still on paper but the paper now contains described solutions.
WE CREATE CONCEPTS THAT ARE APPLIED TO EACH ENVIRONMENT AND BRAND
Spaces are designed simulating its final result hyper realistically. In this phase we see the images of the world that have been looked for, found and defined.
WE WORK IN A REAL WORLD FOR REAL PEOPLE
Great ideas and the newest concepts need to be affordable, practical and executable. The execution of the project will be as detailed and complex as the client and circumstances demand.
